Bohusgatan

Swedish real estate company Balder is a key player on the Nordic real estate market. Since their founding in 2005, they’ve had a rapid development and gone from being a small player to a group with over 1000 employees.

One of their upcoming projects are located on Bohusgatan, Gothenburg. And for the first time in 20 years, people will be able to buy a new apartment on one of the citys most attractive spots. 326 apartments within a short walking distance of arenas, cinemas, shopping and the best clubs and restaurants in town.

My inspiration for the logo sprung from the 1920s and the artform Art Déco, which emphasizes the importance of the decorative, individual and elegant. The composition, with its square form and decorative frame, creates a luxurious and playful expression. To further enhance that feeling of elegance, I chose a color palette of gold, emerald and champagne