Framtidens Backaplan

North of the river, a brand new part of Gothenburg’s northern centre is emerging. A neighbourhood with shops, offices, services and homes that collectively will build a vibrant local community – accessible to all and with people at its heart. Here, the tone will be set by activities and meeting places, green spaces and the area’s proximity to the water. Backaplan of the future will also provide a link to the city across the river, enhancing and strengthening the city centre as it grows.

This great urban development project is a collaboration between the City of Gothenburg, Skandia Fastigheter, Riksbyggen, Fastighets AB Balder and KF Fastigheter.

I’ve had the privilege of working with many aspects of this great project, including motion design, video production, shoowroom design and art directon. You’ll find a small selection of it presented here below.

A short but sweet movie raising the brand awareness and presenting the major USPs of the Backplan of the future.

The Movie is playing on screens in the showroom and for visitors of the project website.

When it was time for the roofing party (”Taklagsfest” in swedish) celebrating the first city block of Framtidens Backaplan, we were given the task of immortalizing the moment. We tagged along during the entire journey, from preparations to the after party. Did you miss the party? No worries, just press play down below!

Art directon and design of the Backaplan of the future showroom. Here you can find information, concept drawings and images and learn more about the plans for Gothenburg’s northern centre.