The TLDR;
CLIENT:IQ FUEL WHAT: LOGOTYPES EMPLOYER: FREE-LANCE
Hockey have always been a great passion of mine. In collaboration with swedish energy drink company iQ Fuel and NHL-stars Niklas Bäckström and Jesper Bratt, I designed two unique logotypes for their HYDRATE and FOCUS product line.
iQ Fuel is a swedish company, focused on bringing out the next generation products in sports and health. Their products are all Swedish made, with triple filtered water to optimize absorption in the most efficient way. They are also free from caffeine, taurine and sugar which makes it a perfect choice for sporting kids.
I was approached by iQ Fuel regarding branding of their new collaboration with NHL stars Niklas Bäckström (Washington Capitals) and Jesper Bratt (New Jersey Devils).
The result was two unique logotypes, inspired by each player’s jersey number and signature. The logotypes were then used on cans and merch designed by the team of iQ Fuel.
